It is a simple fact that SEO has a larger presence in today’s digital marketing world than it had a few years ago. As proof of this, we need only glance through the online success of various businesses and marketers. When the subject of SEO is discussed, it is almost in relation to lead generation, SEO strategies, and technicalities. Indeed, it could even be said that most businesses look forward to boosting their search engine ranking with every passing year. Whether you are a start-up or a retailer, trying to sky-rocket rankings, your target audience and good SEO practices are something you need to focus on. So, in this post, we will take you through the optimization techniques to become Google’s favorite in 2020. Let’s begin.
Focus on User Intent
I am sure you’ve heard about Google’s BERT update. This update will play a pivotal role in 2020. Especially considering the fact that it is the biggest update after RankBrain. With Google’s Bert update business will be required to optimize for search intent more than keywords. So, it is vital to recognize user experience and approach keywords smartly. In other words, you have to create streamlined content for your target audience. Say, up until now you had been creating content with infused keywords.
Unfortunately, this technique won’t help you any longer. In fact, if you want to maintain your ranking in 2020, you have to be very specific with your content. For instance, you have a fitness business and you are creating a blog on the topic, “how to lose weight naturally?” In this blog post, you should only focus on natural methods because the role of BERT is to provide people with exact information. So, stray away from writing anything about natural supplements in the blog.
Perfect The Top Ranking Posts
Several marketers suggest re-writing and optimizing posts already ranking high in the SERPs. You can find these posts with the help of Google Analytics. Just go to Acquisition – Search Console – Queries and set up a filter to show posts that rank in the top ten positions. Now, make a list of all those blogs and articles. Re-read them and see what new you can add to the post or how can you make it even more informational. You can add recent facts and statistics, a relevant video, images, and everything else that makes it better. In fact, you can even rank the post for snippets. Which brings me to my next point.
Create Featured Snippets
Did you know that 11 percent of the searches have featured snippets? Snippets are presented in the form of listicles and paragraphs at the top of the search engine results. And the good news is it is the best way to grab the no. 1 position. However, the trick here is that you can only rank for snippets if your blogs or posts are already ranking in the top ten. So, make sure you check Google Analytics to find out which posts are ranking in the top ten. This way you will be able to optimize those posts for featured snippets.
Featured snippets are displayed alongside an image, table or video with concise information. Snippets are the best way to steal rankings and stand out from the rest of your competitors. You see, all you have to do is be concise and clear and use headers to rank for a featured snippet. So, make sure you are using a snippet as an integral part of your SEO strategy in 2020.
Optimize for Voice Search
Voice search will be a big trend in 2020. It was not until 2017, but in 2018 voice search started becoming big. And trust me it is here to stay and grow with time. So, as a marketer, you need to start optimizing for voice search, if you haven’t already. The major reason for voice optimization is that new technology is expanding and people are using their smartphones to search for queries more than ever. For instance, take a look at Siri, Google Assistant, and Alexa. All these voice search platforms are largely being used by people to search queries like “which online portfolio builder can I use to create the best portfolio?” Also implicating that you have to focus on questions that users casually use while talking to the aforementioned voice search technologies.
This means the trend will grow more in 2020 and you have to be prepared and you use geo-targeted keywords. In other words, you have to optimize for local searches and incorporate more phrases in your content. Also, don’t forget that most of these searches are question-based. This is a great opportunity for you to create high-quality FAQs to rank higher in the SERPs.